Focus Group Discussions (FGDs) are employed for several reasons. Firstly, they serve as a means to gather a diverse range of insights and immediate feedback across various fields. By bringing together individuals in a group setting, FGDs allow researchers to observe group dynamics, revealing shared attitudes, opinions, and social influences. Furthermore, FGDs go beyond individual interviews by fostering open exchanges of ideas and sparking new insights through dynamic interaction. This collaborative environment enables participants to build upon each other's ideas, leading to a collective exploration of possibilities and solutions. While providing a structured framework to cover key areas of interest, FGDs also allow for spontaneity in the discussion, ensuring that all pertinent aspects are thoroughly explored.

Conducting Focus Group Discussions (FGDs) offers numerous benefits for businesses. Firstly, they provide a platform to gather insights from a diverse range of participants in a relatively short timeframe, facilitating a comprehensive understanding of consumer attitudes, opinions, and preferences. Additionally, FGDs allow businesses to test consumer reactions to various elements such as product prototypes, advertisements, packaging designs, or marketing concepts, obtaining immediate feedback while observing reactions in real-time. These discussions also help identify areas of group consensus as well as dissent among participants, offering insights into potential barriers to acceptance or adoption of products or marketing strategies. Particularly valuable in the early stages of product development or market research, FGDs enable businesses to gather feedback on concepts or prototypes before investing in full-scale production or marketing efforts, ultimately enhancing the chances of success in the market.