A focus group discussion facilitates the gathering of diverse insights and immediate feedback. By bringing together a group of individuals, the collaborative setting encourages participants to share their views openly, providing valuable insights to identify areas for improvements.

In-depth interviews provides detailed insights into attitudes, opinions, and experiences by allowing researchers to delve deeply into individual perspectives. Through probing and open-ended questions, researchers could uncover nuanced information and rich qualitative data for thorough understanding of the subject matter.

Ethnography involves studying people in their natural environments. By combining methods such as observation, interviews and diary studies, it helps businesses to gather authentic insights on consumers’ daily lifestyles and discover pain points to develop more consumer-centric products or services.

Widely utilized for comprehending market trends, consumer preferences, and large-scale product feedback, surveys serve as a versatile tool to empower businesses by efficiently collecting a diverse sample of quantitative data.

Home Use Test (HUT) offers real-life usage insights, evaluating a product's performance in a natural setting at home. It helps companies to refine their offerings based on actual user experiences for more accurate market predictions and strategic decision-making.

In a Central Location Test (CLT), participants evaluate products or concepts within a controlled environment. This could involve advertisement testing, product testing and price sensitivity testing. It enables real-time feedback and ensures consistency, resulting in more reliable and actionable findings for businesses.

Mystery shopping provides firsthand and unbiased data on customer experience to help companies understand how their products or services are perceived by the actual consumers. This could enable businesses to optimise sales processes, streamline operations and enhances overall service quality.

We have a cozy space to conduct a meeting, focus group discussion / in-depth interviews with the selection to pre-book the food, service consultant, and facilities setup.